Strategist | Writer | Consultant | CREATOR
I build at the intersection of strategy, story, systems, and Self.
I’m Christina Rae Blackmon — a multidisciplinary strategist, writer, consultant, creator, and longtime business owner. I’ve spent more than 16 years building brands, shaping language, solving business problems, and helping people make sense of what is actually happening beneath the surface.
Today my work spans AI-native marketing and business strategy, writing and creative direction, consulting, coaching, and the inner work that changes how we lead, build, and choose.
I am also the Founder of Momentive Media, an independent marketing and strategy practice built over more than 16 years.
The Throughline
An interconnected portfolio of contribution.
From the outside, my career can look like a collection of very different lives—business building and construction, marketing and AI, writing and creative work, coaching and transformation. But I’ve stopped seeing them as unrelated chapters.
There has always been a throughline.
Build what needs to stand. Find what is actually happening. Give it language. Create the system. Help people move through it.
The tools have changed. The industries have changed. The expression has changed. The way I work hasn’t.
BUILD
Business + Systems
Operations, construction, entrepreneurship, process and infrastructure.
POSITION
Marketing + AI
Brand, content, visibility, SEO/AEO, AI-native strategy and Momentive Media.
EXPRESS
Writing + Creative
Essays, copy, ghostwriting, editorial thinking, art and intellectual property.
TRANSFORMATION
Coaching + Inner Work
Shadow work coaching, somatics, energetics and the human pattern underneath change.
PROFESSIONAL PROOF
Don’t just take the title. Look at the work.
My professional life has crossed industries, but the work has consistently required the same things: strategy, language, relationship-building, problem solving, execution, and the ability to see the larger system.
FOUNDER MOMENTIVE MEDIA
16+ Years Building Brands
Strategy, content, websites, campaigns, client systems and long-term business relationships.
AI + MARKETING
AI-Native Systems
Custom AI workflows, brand voice systems, marketing automation, SEO/AEO and practical adoption.
LEADERSHIP + OPERATIONS
Built Beyond Marketing
Construction, federal projects, advocacy, care work and cross-industry leadership inform the way I operate.
ABOUT CHRISTINA RAE
I learned to build before I learned to call myself a strategist.
I have been a builder in more ways than one. Long before I was talking about brand architecture, AI systems, or business strategy, I worked in construction and professional environments where plans had to become something real—and what you built had to work.
That instinct followed me into entrepreneurship and eventually into more than 16 years of building Momentive Media: solving business problems through strategy, marketing, language, technology, relationships, and execution.
Writing taught me to examine what sits underneath the obvious story. My later work in coaching, somatics, shadow, and energetics gave me additional ways of understanding people, patterns, leadership, and change.
Each chapter added another lens. None of them replaced the ones before it.
What I bring into a room now is the accumulation of all of it: strategic thinking, operational experience, creative problem-solving, strong communication, curiosity, and a willingness to look beneath the obvious answer.
THE UNFILTERED FILES
Writing from inside the becoming.
This is where I write about the evolution of self—the things I’m living, noticing, questioning, shedding, remembering, and becoming.
Personal essays. Poetry. Stories from my experiences with WEL-Systems and embodied transformation. Shadow, identity, relationships, grief, reinvention, creativity, and the moments that change the way I understand myself.
Some of it is polished. Some of it arrives closer to the bone.
All of it is part of the record.
Autotomy & Self-Abandonment
When Survival Requires Letting Go Sometimes survival doesn’t look like triumph. Sometimes it looks like quiet self-amputation. For years, the only way I knew how to stay alive—emotionally, relationally, even professionally—was to cut off parts of myself and let them...
Building With Other Without Losing Yourself
Leadership Lessons from the Shedding There’s a particular kind of heartbreak that happens in entrepreneurship — not from failure, not from the market, not from lost revenue. It happens when you wake up one day and realize: You built something powerful — but you...
What 2025 Taught Me in the Shedding
This year didn’t ask me to become more. It asked me to unbecome everything I had layered on top of myself in order to function, survive, impress, manage, please, control, or stay safe. 2025 was less about forward motion and more about turning toward the places inside...
Prefer to read on Substack?
I also publish and share selected essays, poetry, reflections, and Notes on Substack, where you can subscribe and have new writing delivered to you.
Looking for my writing on marketing, AI, brand, and business strategy?
Read the latest from Momentive Media →
WORK WITH ME
Bring me the thing that needs to move.
You don’t need to know which version of my work you need before you reach out.
Start with the problem, the possibility, the project, or the pattern.
Maybe something needs strategy. Better language. A smarter system. Creative direction. Coaching. Or a completely different question than the one you started with.
Bring me what you’re seeing. We’ll figure out what it’s actually asking for.
STRATEGY + CONSULTING
Business, Marketing + AI
Positioning, messaging, systems, AI adoption, visibility, content and strategic problem solving.
WRITING + CREATIVE
Language That Has a Job to Do
Copy, ghostwriting, thought leadership, editorial development and creative collaboration.
COACHING + TRANSFORMATION
The Pattern Underneath the Problem
Shadow, somatics, energetics, journaling and coaching for the places strategy alone cannot reach.
AGENCY
Momentive Media
For broader marketing execution, campaigns, digital strategy and AI-native marketing systems.
CONTACT ME
Let’s talk about what you’re building.
Employer. Client. Collaborator. Reader. Coaching client. Start with why you’re here.
I’m open to the right professional opportunities, consulting engagements, creative collaborations, strategic projects, and conversations that lead somewhere interesting.
If you think my experience, perspective, or way of working could add something to what you’re creating, I’d like to hear about it.